Sway: The Irresistible Pull of Irrational Behavior

Additional Sway: The Irresistible Pull of Irrational Behavior Information

In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the football coach who turned conventional strategy on its head to lead

Sway introduces us to the transformation of an entire industry, and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

We also learn the curse of the world but changes the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? In Sway, Ori and Rom Brafman not only uncover rational explanations for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

In Sway, Ori and Rom Brafman not only uncover rational explanations for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only uncover rational explanations for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

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